If you know what you are doing with Facebook ads, you have the potential to only show your ads to your ideal customer.
In other words ... Imagine only showing your ads to people that are potential buyers and excluded everyone else!
Here's the thing ...
Your customers are just waiting to hear from you, but instead of showing your ads to them - a lot of your ads is shown to people that are not interested.
By focusing your ads on your ideal customer, 3 things will happen.
1. Many of them will be happy not seeing ads about services they are not interested in.
2. You could stop throwing money in the lake hoping to get a fish.
3. You would increase your sales and get higher ROI from your ideal customers.